Why red color in branding? Branding experts cite three main benefits of using red in branding.
First, the color red is evocative of passion, thereby making people remember your brand.
Second, the color red in branding makes people feel energized; it stimulates the body's natural "fight or flight" response, the hormone which boosts the body's metabolism.
Third, the color red in branding helps people identify with your brand. Branding experts say that people will unconsciously adopt the shape, color and/or pattern of your brand.
For example, if you are selling shoes, you could use the color red to make them stand out. Or, if you are a food-focused service company, the color red can draw attention to your logo. People who see the logo or are reminded of it in some way will subconsciously want to have your product.
Why is red color in branding so effective? In branding,
red color serves as a visual cue for the product or service. The color conveys urgency: right now, you need this certain thing. And if people don't get it soon, they will lose their opportunity; thus, makes them want to buy or at least try your product. As mentioned, the appeal of red color in branding is based on its evocation of passion. In advertising, the red color is often used to evoke feelings such as love, desire, boldness, vitality and power.
But,
what are the real benefits of using red in branding?
Well, the red color in branding conveys a sense of urgency and vitality that cannot be derived from any other colors. In fact, branding experts say that the red color in branding gets consumers' attention faster than any other color, which adds to the effectiveness of the advertisement.
Another benefit of red color in branding is that
it has been found to motivate people more than any other color.
Studies have shown that people react more when they see a burning bush or hear an angry mob. It has also been found out that the red color in branding makes people feel happier and more passionate about the product or service they are marketing.
Studies have shown that people tend to remember advertisements with red, which further increases the chances of getting their target customers to buy the product. And if they are not able to remember your ad, chances are they will at least remember your slogan - which increases the chance of making them purchase the product.
But what are the other benefits of using red in branding?
Aside, from evoking emotion and prompting a positive response, using the red color in branding makes the product or service more appealing to the viewer.
For example, if you are designing a website for your small business, then using red color in branding can make it more attractive and inviting. This is because the more vibrant the color, the better. A brighter color would catch the attention of more people and will result to more sales.
If you want to create a brand identity for your business, then you should definitely use red in branding. It does have this effect on people. Branding experts agree that people tend to trust and identify products or services with red color more than those with other colors.
Another reason why people identify red with brands more than any other color is that red makes people feel excited, energetic and alive. This is very much similar to the feeling of excitement one feels when he is buying a red toy or when he is walking under red colored skies.
There are many more benefits of using red in branding.
Apart from evoking emotion, it also makes products more appealing and tempting. The color has the ability to communicate our messages directly without the help of words.
Branding experts believe that if a customer sees your product or service item, then half of his mind is already made up about you.
So, if you want to make your branding efforts pay off, you should definitely use red color in branding.