Is your interior design company using social media for interior design? It's a big no-brainer. The world of social media has revolutionized the way interior designers approach design. Social media marketing is one of the most important things you can do as an interior designer, and it has the potential to propel your career into the next level.
Interior designers are not an exempt group of professionals who can benefit from social network marketing. There are many reasons why social media marketing for interior designers makes sense. The biggest reason, of course, is that social media allows you to connect with your client directly. Connections can be made that may not have been made otherwise. A social network can help you gain access to your clients in a completely new way, one that wasn't possible before social media.
Interior designers know that social network sites like Facebook, LinkedIn, Twitter and even Google+ are great places to network with other design professionals. Designers also know that their clients regularly update their profiles on these social networking sites so they take it very seriously. What if you could give your interior clients access to this same powerful social network?
Once you understand how social media works, you can turn it into a powerful tool for your own business. You can use it to share creative ideas and news with your social network. If you're a social media junkie like many others out there, chances are you've seen recent updates by your clients on their social media sites. You can send them a private message asking them to share the news with you. If they don't, you'll know and you can do something about it. Hint: it's usually best to let them know in advance that you're thinking of taking advantage of their social media network.
Another great way to leverage social media for interior design company is to have periodic blog posts. These posts will not only bring you fresh content, they'll also provide you with a chance to interact with your clients. What better way is there to foster business than through constructive criticism? Your clients may even find you more interesting and inspiring than you would be otherwise! Be sure to keep things light and fun; avoid posting any harsh criticism.
Another option for social media marketing for a home interior design company is to set up a blog. A blog is perfect for highlighting new products or services as well as sharing any thoughts you may have about your client's projects. Be sure to include information about your social media sites (Facebook, Twitter, LinkedIn, etc.) as well as your company's website.
You can even set up your own mini-site or Facebook page for social media marketing. This is a great way to introduce new services, introduce new collections or to simply let everyone know how you can help them. Keep in mind, however, that the social media focus of your website or blog is to provide a service, so focus on this and you should do fine. However, if you want to draw in clients who may have a slightly different style of decorating in mind, you may need to tone down on the social media focus in favor of offering actual interior design advice or helping your clients plan their space.
These are just a few of the many ways that you can use social media for interior design networking. Social networking is truly here to stay, so use it to your advantage! If you haven't already, consider starting a social networking campaign for your home decorating company today. Not only is it free, it also has tremendous potential for connecting with a huge group of potential clients. Best of all, you can truly begin building a community of friends who can help you grow your business while enjoying the added benefits of social networking at the same time.