In the world of branding, white is often associated with purity and innocence, and therefore it goes without saying that white is one of the most popular colors used in branding. However, white as a color has so many benefits in branding, it is no wonder that it continues to be used in nearly every type of business branding, and white color in branding has grown to encompass a very wide range of promotional products and activities. Let's take a quick look at some of the benefits of using white in branding.
One of the first benefits of using white in branding is the simple fact that white makes an effective background for text. It is easy for readers to read and understand text on a white background. People will naturally be attracted to white text on a white background, especially if white is paired with other light or dark colors. However, white does have its drawbacks as a color, especially when it comes to promoting products. Text on a white background can be difficult to read, especially for small kids.
Another of the benefits of using white in branding is the psychological benefit of white. In many cases, people associate white with trust and honesty, especially in corporate environments. When people are presented with a white background, they tend to assume that the information presented to them is true, and that they should trust the message because it is coming from a company that is credible. This makes white an excellent color to use in branding because trust is one of the most important benefits of using white in branding.
The fourth benefit of white in branding is that white is very relaxing in appearance. People who are exposed to white backgrounds for prolonged periods of time do not feel overwhelmed, pressured, or anxious. This is because white slows down the processing of information. When people are under stress, their cognitive response speeds up and that results in feelings of being overwhelmed. However, when a person looks at a white background, their cognitive response does not speed up, which creates a relaxing feeling.
The fifth benefit of white in branding is that white tones are very appropriate for most business environments. Most people do not like bright colors and tones, especially in the workplace. Therefore, using white can be a great way to ensure that your business will not lose customers over time due to the reaction that bright colors and tones create. Some of the least desirable effects of bright colors and tones include fatigue, stress, and nausea. By using a white background in branding, you are ensuring that your brand will be viewed in an environment that is more comfortable for many people.
The sixth benefit of white color in branding is that white has an appealing nature to it. This is especially true in the case of white lettering. In branding, white lettering on a white background can create an inviting environment for customers. In addition, white letters in white color can create a professional look, which is great for many businesses. They can also be used for bold statements and imagery.
The seventh benefit of white color in branding is that it allows you to make use of white space. Even if a business uses many colors for branding, it can benefit to use white because it makes the text less busy and difficult to read. As a result, white text on white backgrounds can create an attractive and crisp image that many consumers find comforting and easier to read. However, you should keep in mind that there are some limitations to white backgrounds. For example, if you are planning on having the white text on white background of a flyer or other print advertisement, you should make sure that the font type and color of the text is something that will be easy to read with all the colors that are available in that type of advertising.
There are many benefits of white color in branding and they should not be overlooked. They can help you create an inviting environment, get more attention from your audience and can even be effective when used for creating brand awareness. If you want to get more white marketing collateral for your business, you should consider using the white color in branding effectively.