Today green color is becoming more popular as it represents a variety of things. For example, green relates to plants, trees and the color of green grass, earth, water and the ocean. Green is a universally accepted color, which is found in nearly every culture and in nearly every form of art and literature. In branding color psychology research, it is discovered that green conveys many different benefits for branding.
The primary benefits of green are its appearance and its effect on people's mood. When your brand design is green, your target market will appreciate the environment-related associations, as well as the positive health effects. People who are exposed to green, relaxed, fun and carefree images are more likely to be open to new products and services. Branding color psychology research indicates that the primary effects are most apparent when the color is used in a picture or graphic. For this reason, you should choose green over other colors, so it is clear to your audience what they are trying to get.
It seems that green color in branding has strong psychological impacts. In fact, branding psychology experts have proven that men and women view the world in different ways, and green conveys a relaxed, nature-based mood. For this reason green can improve mood and attitude, and make people more willing to take risks even when other messages might discourage them. Green messages are more trustworthy than red or blue ones. A lot of consumers prefer green to red or blue text on their screens, for example.
Another research on color effects on emotions states that green has calming effects, reduces anger and stress, boosts productivity and improves quality of life. You can even get discounts at your workplace using green color in branding. As it turns out, some employers actually give bonuses to their employees if they wear green clothing. Wearing this color can help you feel at peace in your environment.
This kind of marketing strategy is quite popular among companies that want to promote environmental consciousness, since green can represent the entire concept of environmentalism. This is why many big companies are now trying to make use of green in their marketing campaigns. Even the government of the United States has taken notice of the fact that using green in branding makes businesses appear more professional and credible.
The psychological impacts of green color in branding is very striking. In fact, this color has a profound impact on human behavior. Studies show that people tend to behave and think differently depending on the color of an object or a logo. Therefore, companies can use green color in their branding and marketing campaigns in order to create the desired effect. For example, Nike's ads, which usually emphasize light-heartedness and fun, are also considered effective in making brands use this color.
Green color in branding not only boosts morale but it can also give a positive image to the brand. Moreover, green colors can emphasize the benefits of the product because it makes people imagine themselves being richer, happier, and with better health. This is why many big brands use green in their marketing campaigns.
The psychological impacts of green color in branding also explain why companies spend so much money in developing successful campaigns. In fact, research shows that when companies put their branding and marketing campaigns on green topics, their profit margin actually increases. This is because people tend to see products and services as they really are. Companies can easily win the trust of consumers by focusing on green color in branding campaigns.