Visually Explain Show & Demonstrate Things
Videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive improving overall brand value.
Video offers the most authentic and engaging way for people to see and hear how it feels to be your customer.
When people see the stories and smiling faces of other people who use your offerings, they can more easily picture themselves in those shoes.
3 Most Important things your brand can achieve with the help of videos.
A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media.
Influence Buying Decisions
A whopping 90% of customers say that video helps them make buying decisions, 64% say that watching a video makes them more likely to buy.
Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t.
Increase Video Shares & Referrals
Social video generates 1,200% more shares than text and images combined. If your brand creates video content that the intended audience enjoys, 83% of consumers say they would consider sharing it with their friends.
Types of videos which can help you to grow your brand.
Videos are a consumers’ favourite type of content,
to see from a brand on social media. Consumers expect more video content.
Marketers who have already added explainer videos to their marketing mix have seen the positive results firsthand, over 80% say that videos help to generate leads, improve website traffic, and increase sales. This is because videos serve the sales funnel much better than a marketing mix comprised of just text content.
A short animation that explains a concept or idea in an engaging way. Think of it as the perfect elevator pitch. Animated Explainer videos allow viewers to better understand complex ideas in a short amount of time. They help your business explain who you are, what you do and why it’s important, all while keeping your audience engaged.
These videos highlight specific products or services that your company has to offer. Give demonstrations on how your audience should utilize these products. Product videos help to create awareness. Mostly they are led by an influencer or brand ambassador who will catch your audience's attention.
Food videography is now one of the most effective ways to showcase your food and talents. It provides you with a way to showcase your business through various social media platforms. Food videos allow culinary businesses to reach customers where they're spending the majority of their time — online.